9-Google Algorithms should be followed for SEO ranking

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9-Google Algorithms should be followed for SEO ranking

9-GOOGLE-ALGORITHMS-FOR-SEO-RANKING

What is google algorithm?

Computer hardware and software systems work with logical approach and they understand proper codes which are crafted for specific processes and working functionalities.

Likewise, Google is a Search Engine which has constructed using a dynamic set of codes which is called algorithm. Google Algorithm can be defined as an established set of rules which are strictly followed by a software for certain operations.

Search Engine algorithms:

Google algorithm is also a set of commands written for the purpose of feeding back with search results relevant to the queries made.

Usually Search Engine algorithms are written with a fixed approach but Google search algorithms are far more dynamic and are more intelligent than any other search engines which returns the most appropriate and relevant search results based on user’s queries.

Latest google algorithm updates:

Google is a search engine that always finds ways to innovate and optimize their services to improve the overall user experience and provide the best search results.

This past month, Google has once again launched a new set of algorithm updates that continue to optimize search. Google Speed Update is one of the latest updates, which aims to implement mobile loading speed as a search ranking factor.

Speed Update Released (Mobile):

As of July 9, 2018, Google has been released what has become known as the Speed Update. The update, which was first announced in January 2018, is meant to urge sites to improve mobile page speed. Until now, speed was only a factor on desktop.

9-major Google Algorithm:

Let’s have a look on 9-Google Algorithms should be followed for SEO ranking

  • Panda
  • Penguin
  • Pirate
  • Hummingbird
  • Pigeon
  • Mobile friendly update
  • Exact match domain
  • Rank brain
  • Page rank (core)

1. PANDA

google-panda-update-2018

Launch date: February 24, 2011

Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing

How it works: Panda assigns a so-called “quality score” to web pages. This score is then used as a ranking factor.

Initially, Panda was a filter rather than part of Google’s ranking algorithm, but in January 2016, it was officially incorporated into the core algorithm.

Panda roll outs have become more frequent, so both penalties and recoveries now happen faster.​​

2. PENGUIN

google-penguin-seo-reputation-2018

Launch date: April 24, 2012

Hazards: Spams or irrelevant links; links with over-optimized anchor text

How it works: Google Penguin’s objective is to down-rank sites whose links it deems manipulative. Since late 2016, Penguin has been part of Google’s core algorithm; unlike Panda, it works in real time.

3. PIRATE

Google-pirate-2018

Launch date: Aug 2012

Hazards: Pirated content

High volume of copy writing infringement reports.

How it works: The pirate update has brought out more rules for sites which are violating copyright laws. The pirate update stands against online piracy and limits the power of illegal online services.

4. HUMMINGBIRD

humming-bird-2018

Launch date: August 22, 2013

Hazards: Keyword stuffing; low-quality content

How it works: Hummingbird helps Google better interpret search queries and provide results that match searcher intent (as opposed to the individual terms within the query).

While keywords continue to be important, Hummingbird makes it possible for a page to rank for a query even if it doesn’t contain the exact words the searcher entered.

This is achieved with the help of natural language processing that relies on latent semantic indexing, co-occurring terms and synonyms.

5. PIGEON

Google-Pigeon-Update-2018

Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, and Australia)

Hazards: Poor on- and off-page SEO

How it works: Pigeon affects those searches in which the user’s location plays an important part. The update created closer ties between the local algorithm and the core algorithm: traditional SEO factors are now used to rank local results.

6. MOBILE FRIENDLY UPDATE

mobile friendly update

Launch Date:April 21,2015

Hazards: Lack of a mobile version of the page; poor mobile usability

How it works: Google’s Mobile Update ensures that mobile-friendly pages rank at the top of mobile search, while pages not optimized for mobile are filtered out from the SERPs or seriously down-ranked.

7. EXACT MATCH DOMAIN

exact-match-domain-2018

Launch date: September 2012

How it works: The EMD stands for “Exact Match Domain” is a filter to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names.

When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content or those previously missed by EMD may get caught.

8. RANK BRAIN

rank brain

launch Date:October 26,2015

Hazards: Lack of query-specific relevance features; shallow content; poor UX

How it works: Rank Brain is part of Google’s Hummingbird algorithm. It is a machine learning system that helps Google understand the meaning behind queries and serve best-matching search results in response to those queries.

Google calls Rank Brain the third most important ranking factor.

While we don’t know the ins and outs of Rank Brain, the general opinion is that it identifies relevance features for web pages ranking for a given query, which are basically query-specific ranking factors.

9. PAGE RANK

google-pagerank-2018

How it works: page rank (PR) is a core algorithm used by Google Search to rank websites in their search engine results.

Page Rank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.

About the author

Karthik Ramachandiran

Conversion Focused Website Optimization Expert. Shares His Views and Experiences on colagefriends.in. Loves to Share What he Learns.
can be Reached at rkarthik[at]colagefriends[dot]in

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