Digital Marketing Career Growth and Job offers-India

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digital marketing

Digital Marketing Career Growth and Job offers-India:

First of all, While surfing internet, you will get so many things like some cool and funny memes, sometimes useful sometimes irritating adds, some viral videos, some amazingly written blogs, mobile apps etc.

Do you ever wish of creating any of these? 

If your answer is yes then congrats! You have made your career choice and that is in Digital Marketing.

I know the first question arising in your mind is:

What is the scope of Digital Marketing? By the time you reach to the end of this blog I’m sure that you’ll be convinced that a career in Digital Marketing is the best choice that you can make for your future.

Before we understand the scope of digital marketing in India let us first understand about this industry. Digital marketing is a marketing method to promote products in online.

So in simple terms, we can say that we are promoting our products to customers who are using the internet. Many concepts of traditional marketing are applicable to digital marketing.

What is the scope of Digital Marketing?

scope-of-digital-marketing

There’s one important question on everyone’s mind in these days, what is the scope of Digital Marketing in India. Well, it’s quite normal doubt that everyone have. That should give you a proper answer.

But, as the professionals says, always trust the statistics and not the words, we are going to explain to you with all the proofs. So without further discussion, let’s jump into the fact-finding.

Opportunities increasing rapidly day by day:

In India only 16% people was using internet till the end of 2013 and usage of internet is increasing by 15% and its reach to 31% in 2014 and increase rapidly day by day.

More than 40% business depend on Digital marketing. With increasing of internet and smartphone users soon in coming years around 90% business will be depend on online marketing in India. After USA and UK India deal with largest online shopping deals in eCommerce Businesses.

Job Opportunity in Digital Marketing:

The world is getting more and more digitized. The scope of Digital Marketing in India is flourishing today. Digital Marketing is creating a powerful impact in the world of Marketing and Advertising with outstanding features like cost-effectiveness, flexibility, convenience, effectiveness.

Especially, the start-ups favor going digital to market their brand, products, and services.

Here’s the list of different careers in digital marketing:

Digital-marketing-job-offers

These positions are available for who seeking career opportunities in digital marketing:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • SEO Expert
  • Inbound Marketing Manager
  • Social Media Marketing Expert
  • Search Engine Marketer
  • Conversion Rate Optimizer
  • Web analytics Executive
  • Email Marketer

Let's look the above job RESPONSIBILITIES

Digital Marketing Manager:

A digital marketing professional, or specialist, is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others. They may put together various online promotions and e-mailing campaigns to get their company's message out, as well as perform consumer research to discover other ways of reaching customers via the Internet.

Content Marketing Manager:

Content marketing manager has the challenging role of promoting a business through content and stories. Filling content marketing manager’s position requires tremendous effort. Apart from being stellar content writers, they need to be able to manage all the creative resources in a company and find the best ways to use words as a promotional tool.

As you already know, the content marketing manager is not a more official name for a copywriter. A list of responsibilities associated with content manager role is long enough and not limited to creating content for marketing purposes only.

Content marketing manager duties fall into 3 groups:
  1. Content strategy
  2. Content strategy implementation
  3. Content management and monitoring

Each group requires deeper attention to give you a broader description of what content marketing manager responsibilities are in a company.

Content Writers:

  • Researching industry-related topics (combining online sources, interviews and studies)
  • Writing clear marketing copy to promote our products/services
  • Preparing well-structured drafts using Content Management Systems

SEO Expert:

  • Optimizing copy and landing pages for search engine optimization Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic SEO success

Inbound Marketing Manager:

Inbound Marketing Manager is a marketing professional with expertise in attracting customers with content designed to attract qualified prospects and converting them into leads and customers.

Social Media Marketing Expert:

Social Media Specialists are responsible for planning, implementing and monitoring the company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

Search Engine Marketer:

Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns Managing, campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Conversion Rate Optimizer:

Conversion Rate Optimizer are responsible for optimizing company's lead generation and conversion strategy With emerging digital and SaaS marketing trends, this is one of the crucial roles within marketing teams.

Web analytics Executive:

Some of the Google Analytics Executive’s responsibilities are,

  • Analysing a website's key performance metrics and competitive trending
  • Creating forecasts using operational and statistical tools and models
  • Directing queries and analysing databases and logs to produce daily, weekly and monthly reports
  • Making recommendations regarding process improvements and helping develop performance policies and procedures

Email Marketer:

The Email Marketing Specialist/Analyst is responsible for creating, developing, optimizing, support and executing email marketing campaigns as well as drip campaigns. Determines target audience devises a campaign and launches an email campaign to create branding and generate leads for the business. Additionally, the Email Marketing Specialist will work in landing page creative – design and builds.

Ready to Become a Digital Marketing Expert?

Hence, All the above mentioned positions will be available in future across India, Online businesses will continue to grow in the future, So Choose your career today with digital marketing. colagefriends is a leading digital marketing agency holding today’s businesses into the growth opportunities offered by digital marketing.

Feel free to contact us to know more. Share your reviews in comments

About the author

Karthik Ramachandiran

Conversion Focused Website Optimization Expert. Shares His Views and Experiences on colagefriends.in. Loves to Share What he Learns.
can be Reached at rkarthik[at]colagefriends[dot]in

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