How to Drive More Traffic to Your Website-Effective tips
How to Drive More Traffic to Your Website-Effective tips are follows...
Have you struggled to increase your website traffic, even though you’ve tried every “method” out there?
No matter what you do, your website traffic numbers don’t compromise…
Driving leads to your website is not an easy task to achieve but you have to put your best efforts for establishing your business identity in this highly competitive environment.
Your website is not just a mere online brochure but it has to be efficient enough to generate sales for your business thus taking the productivity to higher levels of achievement.
Reach to your site
But before people can convert, they need to find your website first.
So, companies put forward strategies such as increasing their spending on advertisements.
Website traffic is the lifeblood of every online business.
More visitors to your website means more potential customers seeing your products.
The more people you get in front of, the more sales you can generate.
So driving more traffic to a site is really a no-brainier for most businesses, but what are the best ways to do it in 2018?
There are ways for you to get more web traffic by focusing directly on lead generation.
Here are few hacks that you should try - while simple, they can potentially help your business grow significantly.
1. Create a Smart landing page
If you think to redesign your website for augmenting traffic over your website,
select smart landing pages because landing pages plays significant role in achieving better sales and revenue.
Impressive Landing page
Your landing pages should contain impressive content, necessary information, impressive colors and stronger calls to action because then only the visitors will engage more with your website.
Make Sure Your Site is Responsive
The days when internet browsing was done exclusively on desktop PCs are long gone.
Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere.
Ensure that your website is accessible and comfortably visible across a range of devices, including smaller smartphones.
2. Get traffic by blog post
When your blog content is valuable, it becomes a resource, not just for your market but also for your industry.
Over time, more sites will link to your useful posts, attracting more potential leads to your site without you having to put in more work to generate those leads.
How it helps to your business:
Why do some businesses seem to have the secrets of lead generation abundance figured out?
While others simply aren’t getting results?
The truth is, there is a lot that goes into crafting excellent blog posts, the kind that will attract plenty of organic traffic but also compel readers to take that next step and become a lead.
Create Evergreen Content for Your Blog
Try to make sure that most of your content is evergreen.
Evergreen content is the kind of content that can live forever on the web and that time won’t make irrelevant.
For example, a post about this year’s Oscar nominations will become useless in a few months’ time.
A post about the greatest movie classics will continue to be relevant over the years, making it evergreen.
3. Increase your online social media presence
In this current situation, your company can’t ignore social media.
Across the globe, social media usage has been increasing at a rapid rate for the past decade or so. Just take a look at the user growth across the social networks worldwide:
Having a Facebook profile isn’t enough anymore. You need to make sure you have an active presence on other platforms as well,
Do more than just create a profile. Post content on a daily basis.
Try your best to get more followers. Create posts that encourage engagement. Respond directly to your followers to entice communication.
These actions make it much easier for you to generate new leads.
Just because someone follows your brand on social media doesn’t mean they visit your website.
But now, you can post links to your social pages with the intention of driving traffic directly to your website.
Constantly posting links will increase the chances of you getting an increase in clicks and traffic.
Similarly to your email strategy, you can use unique links to track where the traffic is coming from.
You’ll be able to determine which social platforms are generating the most traffic and which posts get the highest engagement rates.
Post to Social Media with Hashtags
Use social media to promote blog posts and other useful content on your website.
This way you can get your social media followers to your site, as well as users in your followers’ networks who share your content.
By adding hashtags to posts that promote your website pages, you can extend your reach beyond your network and get discovered by users searching for your products and services.
4. Re-market your customer
Re-market means showing Facebook ads and banner ads to the users when they are leaving your website.
This technique has become very popular in online advertising.
You might have observed that when you leave an eCommerce site after making a purchase, you can see its advertisement banners over internet showing the products of your interest.
Why RE-MARKET? The Advantages of Google Ad RE-TARGETING
Google ad re-targeting is powerful online marketing technique because it allows you to stay connected with your target audience, even after they leave your site.
By presenting your display re-marketing banner ads to visitors even as they browse other parts of the web,
you are gaining brand exposure and becoming more recognizable to your target audience, raising trust and making them more likely to purchase from you.
5. Promote offers and discounts
Purchase within budget is the first priority of every customer and people like to get a deal that suits their pocket.
Most of us get attracted towards special offers and discounts.
Whether we are planning to make a purchase or subscribing to website development and designing services, we always want an affordable shopping or investment experience.
You should always run discount offers and special offers on your website to drive user engagement towards your site
Create a proper Special Offer Page to your site
It might seem a simple and obvious statement but the most effective way to promote offers is through your own website.
The individual special offer needs to be made clearly visible on the hotel’s homepage through a banner or visual advert, and via a link in the main navigation that brings the customer to your special offers page on site.
Keep in mind that your special offers page is the bridge between the potential customer and the reservation.
The page therefore needs to be optimized with a specific purpose in mind: converting visitors into paying customers.
Optimize your offer page with proper navigation
The special offer page optimized for conversions is relevant to the deal/offer promoted, makes use of attractive and high-quality photography, features a keyword-rich title and text for increasing visibility on search engines, includes a strong call-to-action (book now!) and a link which sends visitors directly to your booking engine, and creates a compelling reason to book.
Advertising specials that are for a limited time only or that relate to an immediate upcoming event is critical.
Finally, it’s important that your special offer page is easy to navigate, runs smoothly, and doesn’t take too long to load the content, so that it can create an immediate impact.
Now you have learnt how to drive more traffic into your website.Share your thoughts in comment box...For more expertise tips follow us at colagefriends.in