Purpose and Importance of BACKLINKS


Purpose and Importance of BACKLINKS

For successful search engine optimisation (SEO), backlink is not just the content of your own site that is important, but the site’s appearance in other places on the internet.

The purpose and importance of backlinks are, Backlinks make a huge impact on a website’s prominence in search engine results. This is why backlinks are considered very useful for improving a website’s SEO ranking.

Therefore, backlinks should be natural, which means that a website must not use artificial ways to create backlinks for their own websites. The backlink quality is far more important than the quantity.

What is a backlink?


A backlink is a link that points from one domain to the other. For the website that links out it is called an “outbound link” and for the website that receives the link, it is called an “inbound link”.

Why backlinks important for SEO:

It will come from a reputable source.

If a website is very popular and highly relevant to the keyword that is being searched and is generally considered to be reliable and trustworthy, then links are provided by that site will be viewed positively by visitors and search engines.

It will be included on a page which contains relevant information.

Links added to pages which are irrelevant to your website content will be viewed as spam by search engines and penalized in the rankings. This is to find the people who try to ‘cheat the system’ by placing large numbers of links around the web in the hope of unfairly gaining visitors – a form of ‘black hat links’.

The link text will be a relevant keyword.

Link text, or anchor text, are the visible link on the screen.Ideally, this text should be a strong keyword, as this clearly shows visitors and crawlers what the link is about and therefore its relevance to a search term. For example, if I wanted to link to Google, I could do so by writing www.google.co.uk,

But this wouldn’t indicate what the link was about or if it was relevant unless you were already aware of the website. A strong backlink will be a relevant, descriptive keyword – my example link would be far more successful if my anchor text was search engine.

Why backlinks important for SEO
Your own website will be good quality.

Strong backlinks are no good to you if your website isn’t helpful to visitors who arrive there. Ensure all your webpages are easy to navigate and filled with relevant keywords and content – even if a site receives a lot of visitors to its homepage,

If they are not finding what they need and clicking through to other pages on your site, this may also harm your search engine ranking.

Knowing how to use backlinks to leverage your visibility in search engines is a crucial element of SEO. Following the guidelines above, you can ensure you’re making the most of your website’s backlink profile.


Links Have Long Been One Of The Primary Factors Which Is Used By Google And Other Major Search Engines To Rank Websites And Pages. Which Means, If You Want To Rank In Search, You’re Going To Have To Build Links.


Link building is the process of promoting new inbound links (backlinks) to a website from external sites.

The goal of most link building campaigns will be to increase future search traffic from Google, although links from popular sites

Are backlinks still important today?

Backlinks are still important for SEO. All SEO related studies agree that when it comes to Google rankings, the websites that have the strongest links appear in the top positions of Google.

You use tools SEMRUSH to find out outbound links found on other websites that are broken

How do I build backlinks?

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Try to find an actual point-of-contact on professional sites like LinkedIn,Quora.

Who links back to my site?

Monitoring the backlinks accumulation in your site is very important.At first, you can verify that your outreach is working. Second, you can monitor if you pick up any shady backlinks.

Domains from Russia and Brazil are notorious origins of spam. Therefore, it can be wise to disavow links from sites originating from this part of the world through Google Search Console as soon as you find them – even if they haven’t impacted your site.

About the author

Karthik Ramachandiran

Conversion Focused Website Optimization Expert. Shares His Views and Experiences on colagefriends.in. Loves to Share What he Learns.
can be Reached at rkarthik[at]colagefriends[dot]in

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