​​​​What is the Purpose Of Website?

The purpose of a website is to turn visitors into prospects
Your website is your single most important brand development tool! You want get more traffic to your site?

website-purpose-colagefriends


What is a website?

A website is a collection of web pages (documents that are accessed through the Internet), such as the one you're looking at now.

 A web page is what you see on the screen when you type in a web address, click on a link, or put a query in a search engine.

A web page can contain any type of information, and can include text, colour, graphics, animation and sound.

What are the purpose of website?


  • The purpose of a website is to turn visitors into prospects
    Your website is your single most important brand development tool
    It is the place where all your audiences turn to learn what you do
    How you do it and who your clients are
    Prospective clients are not like to choose your firm directly, they slowly trust you based on your website.
  • On most websites, you can read the information contained on each web pages, and if there are any interesting hyperlinks, you can follow those links by clicking on them to find more information or to perform a task. You can also listen to music, watch videos, shop, communicate, and much more on many websites.
  • Websites can have many functions and can be used in various fashions; a website can be a personal website, a corporate website for a company, a government website, an organization website, etc. Websites are typically dedicated to a particular topic or purpose, ranging from entertainment and social networking to providing news and education. All publicly accessible websites collectively constitute the World Wide Web, while private websites, such as a company's website for its employees, are typically a part of an intranet.

what are the types of website?

There are two basic types of website,

-Static
- Dynamic
-Content management system

Static

A static web site is a web site consisting of static web pages. Means it’s fixed and can’t modification unless changes made in source code. A static web site will only show info that’s written into the HTML code.

Dynamic:

A dynamic website contains information that changes, depending on the viewer, the time of the day, the time zone, the viewer's native language, and other factors
Content Management System:
 A content management system or CMS is a software that facilitates creating, editing, organizing, and publishing Digital Content in simple way.

Most usable content management systems:
 1. WordPress (60%)
 2. Joomla (22%)
 3. Drupal (18%)

WordPress website:

  1.WordPress is the world’s most popular tool for creating websites.
  2.It just may be the easiest and most flexible blogging and website content management system (CMS) for beginners.
  3.WordPress can create any style of website, from a simple blog to a full-featured business website.
  4.You can even use WordPress to create an online store (using the    popular WooCommerce plugin.

Joomla website:

1.Joomla is one of the most popular free content management systems (CMS) in the world that allows you to easily create and manage a dynamic website.
2. Joomla can be deployed to make any type of website, blog or even e-commerce website

3. It is used all over the world for everything from simple websites to complex corporate applications. Joomla is easy to install, simple to manage, and reliable, and offers the perfect balance of power, flexibility and ease of use...

Drupal website:

  1. Drupal is a free, open-source content management system (CMS) with   a large, supportive community.
  2. Drupal has great standard features, like easy content authoring, reliable performance, and excellent security
  3. Supports content management, collaborative authoring, newsletters,
 podcasts, image galleries, peer-to-peer networking, file uploads/downloads and more.

Few main categories of website:

There are some basic types of website,
1. Personal Websites
2. Photo Sharing Websites
3. Writers / Authors Websites
4. Community Building Websites
5. Mobile Device Websites
6. Informational Websites
7. Online Business Brochure/CatLog
8. E-commerce Websites

1.Personal Websites:

There are tons of reasons someone would want to create a personal website of their own. One of the most popular reasons to write a personal website is simply to write about oneself. People like to talk about themselves, they also like to write about themselves and tell other people who they are.

E.g.:https://neilpatel.com/

personal website

Few types of a personal website:

a) Resume - for job hunt.

b) Blog - to share design inspiration, to communicate with others.

c) Portfolio - Like Dribble or Behance, display designer’s work.

d) Personal brand - to get known, get famous and get more opportunities.

a. Resume website:

Resume website is to provide a summary of your skills, abilities and accomplishments. It is a quick advertisement of who you are. It is a "snapshot" of you with the intent of capturing and emphasizing interests and secure you an interview.

E.g.: http://www.garysheng.com/

resume website

b. Blog website:

Blog website depends on personal thought of everyone, some blog to share the ideas and great experiences with other people, some for the fun of it, some to promote a company/business. some because blogs are usually indexed much faster than other types of sites

E.g.: https://www.miss-thrifty.co.uk/

blog website

​c. Portfolio website:

The purpose of an online portfolio is to give a prospective client, like an art director, a sense of who you are, what you can do and whether you are the person they should hire to execute their project

E.g.: https://osvaldas.info/

portfolio website

d. Personal Brand website:

Personal branding is the practice of people marketing themselves and their careers as brands. Marketers McNally and Speak define the personal brand in this way: "Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you."

E.g.: https://jasminestar.com/

jasminestar personal brand website

2. Photo Sharing Websites:

Image sharing, or photo sharing, is the publishing or transfer of a user's digital photos online. Image sharing websites offer services such as uploading, hosting, managing and sharing of photos (publicly or privately).

The most popular photo sharing websites are Instagram, Flickr, Picasa, PhotoBucket

E.g.:https://www.instagram.com/semrushcom/

photo sharing website (1)

3. Writers / Authors Websites:

If you want to get your writing noticed and don’t have a website, you’re falling behind. A website is essentially your online business card

It shows editors and publishers you can do the job, nets potential readers and makes you accessible to anyone who might want you for a book or article assignment

E.g.:http://thewritingplatform.com/2013/02/ten-author-websites-that-really-do-the-business/

author writer website (1)

4. Community Building Websites:

Community building is not easy. It takes time, effort and leadership qualities to start, build and maintain cohesiveness within a community.

Some of the community building websites are Twitter, Facebook, Friendfeed or other social networking sites.

E.g.:https://twitter.com/linkassistant

community building website

5. Mobile Device Websites:

The mobile web refers to browser-based Internet services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network. Traditionally, the World Wide Web has been accessed via fixed-line services on laptops and desktop computers

E.g.:https://offers.impactbnd.com/mobile-optimization-webinar

mobile device website

6. Informational Websites:

Informational websites are those sites which are created to provide a customized and branded resource for potential and active customers, members, investors and so forth. These websites are usually content, and design driven.

It tells your customers who you are and what you do. It also keeps customers informed on upcoming events or promotions they should be aware of.

Websites with relevant and current content rank higher on search engines. Add blogging capabilities to your website and regularly post about industry news. It gives customers a reason to keep coming back to your website, and it establishes you as an industry leader.

E.g.:https://blog.hubspot.com/blog/tabid/6307/bid/34006/15-examples-of-brilliant-homepage-design.aspx

informational website (1)

 7. Online Business Brochure/Catalog:

To promote your business or company services, a brochure website design can often be the best, and most cost effective, solution.

A brochure showcases your services with effective words and captivating images. It can feature on your company website’s social media pages, engaging clients across many platforms.

Online business brochure/catalogue websites provide detailed, accurate and updated product and/or services information, including images, descriptions and prices, which help potential customers locate the products and/or services they want, and ultimately lead them to you (or your product) via your front door, telephone or email address (whichever you prefer).

An Online Business Brochure or CatLog website’s target is to offer your offline business the opportunity to advertise online and take advantage of the incredible opportunities that digital marketing (and commerce) can provide. This is especially helpful if you prefer keeping human interaction between your business and customers.

E.g.: http://letsbike.net/

brochurecatalog website (2)

8. E-commerce Websites:

Electronic commerce or E-commerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.

E-commerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between "conventional" and "electronic" commerce will become increasingly blurred as more and more businesses move sections of their operations onto the Internet.

E.g.: https://www.amazon.in/

ecommerce website (2)

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