Why we go for Digital Marketing for business growth?


Why we go for Digital Marketing for business growth?


Why we go for Digital Marketing for business growth? Each company will have different specific goals in mind, but almost all are trying to reach more consumers and convince them to purchase. 

To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list.

As a result, It’s important of making it essential that you understand the benefits of digital marketing for businesses

Traditional Marketing into Digital Marketing:

When we think about marketing, the first thing that comes to mind is advertising, and the channels we traditionally use such as television, print ads, radio space and direct mail.

The truth is, through technology the list has nearly tripled, adding techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing (SMM), pay-per-click (PPC) marketing and email marketing.


Expense for digital marketing:

The cost we spending for digital marketing is less when compared to traditional marketing.

What is Digital Marketing?

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.

So, most experts believe that 'digital' is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behavior.

For example, it needs companies to analyse and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.

Digital Marketing follows two main strategies,

  1. Mobile Marketing

  2. E-mail Marketing

Mobile Marketing:

First of all, Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Mobile is the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. 

From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. 

  • 80% of internet users own a smartphone.
  • Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.

Hence, Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

E-Mail Marketing:

What is Email Marketing?

Email marketing is the targeting of consumers through electronic mail (email).

Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.

Because, It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

What makes email marketing strategies so effective?

Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.

Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.


Reasons You Should Start An Email Marketing Campaign:

  1. Targeted Audience

  2. Increasing Brand Awareness

  3. Distribution at Scale

  4. Metrics

  5. Email marketing is cost effective

Targeted Audience

A target audience is the intended audience or leadership of a publication, advertisement, or other message.

In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

The types of target markets are often segmented by characteristics such as:

  • Demographics: age, gender, education, marital status, race, religion, etc.
  • Psychographics: values, beliefs, interests, personality, lifestyle, etc.
  • Business Industry: business industry or vertical
  • Geographic Areas: neighbourhood, area code, city, region, country, etc.

Through this strategy of market segmentation, brands get more specific about their target market. They can focus on a small group of customers who will be most likely to benefit from and enjoy their products.

About the author

Karthik Ramachandiran

Conversion Focused Website Optimization Expert. Shares His Views and Experiences on colagefriends.in. Loves to Share What he Learns.
can be Reached at rkarthik[at]colagefriends[dot]in

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